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Direct Line car insurance profile

Direct Line launched in 1985 and pioneered the selling of car insurance over the ‘phone. Their ads used to feature a red ‘phone on wheels but now has a red ‘mouse’ on wheels too to highlight their internet presence.

Direct Line now has over five million customers and they do their business not only in the UK but across Europe in Germany, Italy and Spain.

Car insurance was originally the only product that Direct Line sold but now their portfolio encompasses Car Insurance, Home insurance and Travel insurance.

They also offer Breakdown cover, European Breakdown, Pet insurance, Home Emergency cover, Life insurance, Critical Illness cover, Loans, Mortgages and Savings.

If you buy their car insurance online, you will get a 10% discount on it. And if you do take out their car insurance cover, then it will entitle you to 30% off their home insurance and 25% off on their top level of breakdown cover.

Direct Line also offer Multi-car insurance where you will get a discount if you have more than one vehicle insured with them. Plus, Direct Line is the first major insurance company in the UK that recognises a named drivers’ No Claims history.

This means that when your named driver wants to apply for their own policy they will be able to receive up to five years' No Claims Discount on their own policy.

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